Why is eating less meat important to address climate change and how do you convince people to do it?
Environmental entrepreneurs Phil Wong and Dave Betts built a one-of-a-kind business around answering this question. Their company Misfit Foods started as a juice company that upcycled ugly fruits and vegetables and evolved into a sausage company aimed at getting people to eat less meat and more vegetables.
In our conversation, we explore what motivated this quirky pivot and talk about what stayed the same even after they completely changed their core product. We discuss why eating less meat matters and why they believe in marketing to omnivore's is crucial in getting to people to actually eat less meat.
They share their vision for a more sustainable and resilient food system along with a subscription box recommendation we didn't know we needed and some truly stellar karaoke songs.
This episode is packed with wisdom for environmentalists, aspiring entrepreneurs, and curious individuals who want to know how the sausage of sustainability is made, literally!
Show Notes: