Most of us drink coffee regularly, but how often do you think about how and where it's grown? To help us understand the complicated intersection of business and agriculture that shapes the world of coffee, we invited Michael Sheridan of Intelligentsia coffee to the podcast.
As the sourcing director of Intelligentsia, Michael has visited many of the world's top growing regions and has a unique perspective into the challenges facing the people that grow the coffees many of us know and love. In our chat, we talk about why the coffee market is so volatile for growers yet rarely impacts the price that coffee drinkers pay. We also explore why the direct trade model creates exceptional quality coffee and how fixed coffee pricing can actually be a net positive for coffee growers and buyers alike. Michael explains why surplus is such a persistent problem in the coffee industry, and what a more equitable and sustainable approach to growing coffee can look like. Whether you're a coffee nerd or just an avid drinker looking to learn more about how it's grown, this episode has something informative for you!
Show Notes:
Most of us drink coffee regularly, but how often do you think about how and where it's grown? To help us understand the complicated intersection of business and agriculture that shapes the world of coffee, we invited Michael Sheridan of Intelligentsia coffee to the podcast.
As the sourcing director of Intelligentsia, Michael has visited many of the world's top growing regions and has a unique perspective into the challenges facing the people that grow the coffees many of us know and love. In our chat, we talk about why the coffee market is so volatile for growers yet rarely impacts the price that coffee drinkers pay. We also explore why the direct trade model creates exceptional quality coffee and how fixed coffee pricing can actually be a net positive for coffee growers and buyers alike. Michael explains why surplus is such a persistent problem in the coffee industry, and what a more equitable and sustainable approach to growing coffee can look like. Whether you're a coffee nerd or just an avid drinker looking to learn more about how it's grown, this episode has something informative for you!
Show Notes: